this post was submitted on 11 Mar 2026
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191
Asus Co-CEO: MacBook Neo Is a 'Shock' to the PC Industry (www.pcmag.com)
submitted 1 day ago by spaghettiwestern@sh.itjust.works to c/technology@lemmy.world
245 comments fedilink hide all child comments
 

The Apple MacBook Neo's $599 starting price is a "shock" to the Windows PC industry, according to an Asus executive.

Hsu said he believes all the PC players—including Microsoft, Intel, and AMD—take the MacBook Neo threat seriously. "In fact, in the entire PC ecosystem, there have been a lot of discussions about how to compete with this product," he added, given that rumors about the MacBook Neo have been making the rounds for at least a year.

Despite the competitive threat, Hsu argued that the MacBook Neo could have limited appeal. He pointed to the laptop's 8GB of "unified memory," or what amounts to its RAM, and how customers can't upgrade it.

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[–] hopesdead@startrek.website 7 points 1 day ago (1 children)

Many entry level MacBooks of the last decade have probably been 8 GB. I have a M1 MacBook Air and that is 8 GB. It is fine for me.

[–] Ulrich@feddit.org -4 points 1 day ago* (last edited 1 day ago) (2 children)

Not "probably". They were. For the last decade, up until like last year. And they were awful, and a ripoff. At least they're not trying to charge $1k+ for this one.

[–] undefined@lemmy.hogru.ch 7 points 1 day ago (2 children)

Hard disagree. I have the same MacBook Air and it’s still crazy fast. What are y’all really doing that more RAM is so necessary?

[–] stephen01king@piefed.zip 3 points 1 day ago (1 children)

Probably having thousands of Chrome tabs open.

[–] undefined@lemmy.hogru.ch 3 points 1 day ago (1 children)

Ugh, I see this on people’s computers at work during screen sharing. First off, Chrome is the clunkiest browser you could possibly use on macOS and second, why so many tabs? How do y’all docs with 20 tabs open — like you can’t even see titles?

[–] LeapSecond@lemmy.zip 1 points 1 day ago (1 children)

You don't need to see the titles (and you can always see them with vertical tabs anyway). There are good cases for having many tabs open. It's just that chrome is terrible at dealing with them.

[–] undefined@lemmy.hogru.ch 0 points 9 hours ago (1 children)

I typically have two tabs of the same website open and need to know which tab belongs to which page. Just having the icon looks so sloppy to me and I always see coworkers cycle through their 4,000 tabs to get to anything.

[–] LeapSecond@lemmy.zip 1 points 1 hour ago

If you keep some tabs at specific places you know where they are. Some websites are so bloated that every action has a cost (looking at you jira) and having only 1-2 tabs of the site open and searching within it is so much more sloppy. When you find yourself with >20 important tabs you should split them to groups or multiple windows. But just having them open isn't bad.

[–] Ulrich@feddit.org 1 points 22 hours ago* (last edited 22 hours ago)

A handful of apps and a few browser tabs will do it. I can go through twice that fairly frequently.

[–] MangoCats@feddit.it 3 points 1 day ago

And the RAM upgrade prices have been a consistent Apple profit center for over 20 years now.