The sad thing is, there are some people who actually need the help. Is possible to get psychologically addicted to porn and masturbation just like social media or food or sex or any other pleasurable activity. And there are some people who really do need help cutting down or stopping.
Unfortunately NoFap swoops in and there is a bunch of snake oil bullshit like mental clarity through semen retention and other pseudoscientific nonsense. And thus more members get sucked in. Not so different from Scientology's AlAnon type programs.

And it often makes it very difficult to have a serious productive conversation about what is a healthy use of porn and masturbation, because as soon as one of those guys swoops in and claims everybody who uses porn is an addict or a sicko it all goes to hell.

I hope they lose horribly and I hope the people who wrote the paper countersue for abuse of process.