United Kingdom
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I think the reason why people decided to go with Bluesky is because it’s easier to sign up for. Most people on here are pretty technically inclined, so its hard for them to understand, but the process of picking a server to make an account on is complicated enough to screen out a sizeable fraction of potential users (then waiting for your application for that server to be approved creates an other hurdle for certain people).
Yep, the vast majority of people will pick the path of least resitance, and signing up to centralised services are usually very familiar and easy. Throw in the concept of instances / servers, and suddenly people are confused - they don't know what that means for their experience and it gives them a choice paralysis.