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The Wall Street Journal Gets Community Noted For Saying Gen Zers And Millennials Are 'Splurging On Rotisserie Chickens' (offthefrontpage.com)

submitted 3 weeks ago by bytesonbike@discuss.online to c/nottheonion@lemmy.world

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[–] JasonDJ@lemmy.zip 12 points 3 weeks ago* (last edited 3 weeks ago) (2 children)

Of course.

Rotisserie Chicken is a loss-leader. But that smell stimulates your appetite and gets you to buy more.

Plus you're gonna want some high-margin foods to go with it. Maybe some veggies, potatoes. Box mash is a pain in the ass when the chicken is already cooked, may as well get the pre-made heat-and-eat stuff. It's right here next to the chickens...

Plus if you get box mash you need to get milk and butter too...and walk nearly the entire rest of the store to get all three.

This is basic supermarket psychology.

[–] SaveTheTuaHawk@lemmy.ca 5 points 3 weeks ago

Rotisserie Chicken is a loss-leader.

You come for the chicken but walk out with 5 gallons of avocado paste for your toast. That's how they getcha.

[–] PodPerson@lemmy.zip 4 points 3 weeks ago

TIL that people actually buy boxed mashed.