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‘Iron Lung’ Director Markiplier Cries After Self-Financed Movie Debuts to $21 Million Globally: ‘A Hero’s Moment to Show Indie Filmmaking Is Possible’ (variety.com)

submitted 3 days ago by Dort_Owl@hexbear.net to c/movies@hexbear.net

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[–] Tabitha@hexbear.net 12 points 3 days ago

If anything, markiplier's popularity as a YouTuber plus his genre purity was a match made in heaven for this movie. This is essentially the indie film dream of getting an A list celebrity plus free marketing.

It kind of just reinforces the Hollywood system of sticking to successful actors for lead roles, while at the same risks collapsing that system by seeding the precedent of flipping famous influencers into actors for their built-in marketing.