this post was submitted on 16 Feb 2026
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Cecilily discusses the financialisation of Pokemon cards as an investment vehicle.

It's one thing that makes me pause in teaching my niece how to play, I don't want her to get caught up in the abstraction of the cards as anything other than pieces of cardboard with funny pictures of animals

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In total sales, Pokémon is as big as Star Wars and Harry Potter combined. No other media franchise is better at parting people from their money. Yes, Disney makes more money, but only because they own a ton of different brands. Individually, none of them come close to Pokémon in sales.