this post was submitted on 11 Feb 2026
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Electric Vehicles
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Good call by the Italian authorities, I admit the way BYD did it as a trade-in offer is pretty clever, but comparative advertising is near impossible to do legally in EU exactly for the reasons stated. It will almost always be unfair and misleading, as it focus on features that disfavor the competition. This can quickly become an issue of actual defamation.
On another note, Chinese car makers can apparently make deals with EU for lower tariffs if they promise to not sell their cars too cheap. But how does that work when they make attractive trade-in offers?
How is it defamation if it's true?
Obviously if it's true it is not defamation what I wrote was:
This can be by context, for instance only mentioning bad aspects or anecdotal evidence.
Yes, but the ruling stated that they violated defamation rules, which implies defamation did happen.