Game Development

5891 readers

3 users here now

Welcome to the game development community! This is a place to talk about and post anything related to the field of game development.

Community Wiki

founded 2 years ago

MODERATORS

Ategon@programming.dev

LiquidityC@programming.dev

Frank@programming.dev

Solo indie marketing strategies that actually work? (lemmy.world)

submitted 3 days ago by nick_ocb@lemmy.world to c/gamedev@programming.dev

3 comments fedilink hide all child comments

Any good strategy for solo indie marketing? Building a game is one thing, but getting eyeballs on it without a publisher or marketing budget feels like shouting into the void. What's actually worked for you?

you are viewing a single comment's thread
view the rest of the comments

[–] it_depends_man@lemmy.world 1 points 1 day ago

There is no "marketing" strategy that will push a bad game to success.

Do some networking, coordinate with other gamedevs, genuinely be interested in their stuff, they will be genuinely interested in yours, take feedback seriously.

Any game with a good shot at success has historically looked so remarkable, so unique that they will stick out and won't need much more than a few social media posts and one or two influencers to notice it. Most youtubers have business emails. If you send it to 100 people whose job it is to discover and promote the next new hot thing and NOBODY picks it up, your issue is not marketing, you just have a bad product.