this post was submitted on 08 Feb 2026
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Thats the beauty of doing it this way. It obscures the data so they can't easily determine how much that specific trick influenced their profits.
Then they should also be fined for lack of transparency
Why should the fine be based on that?
Because they're fining based on the legality of one specific trick, so it makes sense to dis-incentivise that specific trick by fining the entire profit made off that specific trick (plus some).
But you can't quantify how much that trick earned them. How many customers went to Canadian Tire to buy that item, and then also bought others things while they were there? Would those customers have gone to Canadian Tire otherwise without that "sale"? Were they incentivized to spend even more because they thought they were saving money with that "sale"?
You responded to someone saying it's really difficult to quantify by asking why they should even base the fine off this quantification. I explained why, and your response is, "yeah but it's too hard to quantify." No shit Sherlock.
My point was, why does that matter? They profited from false advertising; fine their total profits.
Sure, that's an easier way of doing it. I don't really have a problem with that except that it can easily kill a business to fine their total profits if the period is long enough.
Why should I care that a business which was breaking the law gets fined into nonexistence? Like, of course I feel for the workers, it's not most of their faults, but if we believe in the free market then another will fill that gap.
Imo fining all profits made by using misleading practices is just as disincentivising without introducing the instability that immediate business death brings. I'm gonna stop trying to convince you of this though, I think we just differ on some fundamentals.
I'm confident someone has done a price model comparing doing these "fake sales" vs. "real sales" vs. "no sales", ergo it is possible to quantify the damages. Smart/big businesses don't make decisions without doing the math first and then testing the price strategy, and that diligence could have been used against them to determine damages.