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It seems like the next generation is being trained to find ads endearing with sponsored ad segments delivered by content creators who can have a very big emotional attachment to. And is delivered by the people they may look up to or obssess over. And thats the new generation of finding ads fun.
In some ways I wonder if ads are even worse now with them now having a bigger capacity for stronger emotional manipulation with it not being a random segment, but being even more targetted than before.
And even people who use adblock defend sponsored segments, so its like the ad machine is finding ways to train and adjust their perception of ads by playing to emotional attachments of those they have a fondness for. It's like no matter what its finding a way to worm its way back in through new tactics.
Heh, yeah, they always find a way. I think it was the book "The Conquest of Cool" that covers the concern that ad agencies had about the boomers and how they were too resistant to messaging.
I found it rather interesting as a read, since there seemed to be a bit of an echo for Gen X - the advertising execs seemed to be quite perplexed about trying to reach Gen X and sell them useless shit, too.
Well, spoiler alert - they figured out a way to reach both, at least in the aggregate, LOL.
In the mid 00s, I was reading that the new rage was trying to use "peer-to-peer marketing" and trying to find ways to exploit blogs, and possibly podcasts, if I recall correctly. These days I'm quite sure they've done a lot to try to refine things on many platforms so that someone's guard tends to be down.
I do homelab stuff - I keep meaning to set up Pinchflat so I can further curate Youtube for the house...using SponsorBlock, it apparently can expunge even some of the creator-inserted endorsements. :)
Yeah, I've not liked most youtubers, streamers, and influencers and talking to you made me realize its probably because they feel so much like living ads. These ads as people even if they get hooked up with a $60 million contract are still trying to squeeze every last penny from their viewers who need the money more than their millionaire idol. All for the rush of thank you username for your donation.
Its like the whole past celebrity endorsement on steroids with people seeming to be more emotionally attached to what are really sales people with the perceived greater access to their idols so they "know them".
New generations and older lonely generation is very susceptible to this type of marketing scheme, since it does a good job of not seeming like the entire product is itself an ad and more personal.