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World’s oldest monastic brewery to be sold as German beer sales slide (www.theguardian.com)

submitted 2 days ago by Powderhorn@beehaw.org to c/news@beehaw.org

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The world’s oldest monastic brewery, Germany’s Weltenburger, is being sold to the Munich brewers Schneider Weisse as part of consolidation in the sector in response to plunging sales.

Beer has been brewed at Weltenburg Abbey, a stunning, still active monastery on the banks of the Danube in Bavaria, for nearly 1,000 years.

Although the facility is still owned by the Catholic church, the Benedictine monks handed over production of the brand’s award-winning lager and signature dark brews half a century ago to hired staff from the Bischofshof brewery, which will also be sold to Schneider.

The diocese of Regensburg and Schneider Weisse agreed on the sale after several years in which Weltenburger’s business was in the red, meaning the church had to inject its own funds to prop it up, local media reported.

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[–] fonix232@fedia.io 5 points 2 days ago

At least it seems to stay with a local company that is actually interested in continuing brewing beer there? Germans tend to be quite invested in their beer, so this seems more like a "become part of our brand as-is and we'll continue financing you" situation, which is a win-win for everyone.