this post was submitted on 18 Jan 2026
106 points (98.2% liked)
Technology
41298 readers
276 users here now
A nice place to discuss rumors, happenings, innovations, and challenges in the technology sphere. We also welcome discussions on the intersections of technology and society. If it’s technological news or discussion of technology, it probably belongs here.
Remember the overriding ethos on Beehaw: Be(e) Nice. Each user you encounter here is a person, and should be treated with kindness (even if they’re wrong, or use a Linux distro you don’t like). Personal attacks will not be tolerated.
Subcommunities on Beehaw:
This community's icon was made by Aaron Schneider, under the CC-BY-NC-SA 4.0 license.
founded 4 years ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
That's some high grade bullshit. There is going to be a subset of people (and I'd argue it's a growing number) that want to support local businesses and so yes it's misleading to all those people.
But more than that. A corporate/franchise brand has such a huge value they will sue you if you use it without permission. So if they're choosing not to use a brand they paid good money to use, it can only be because they want to deceive.
I genuinely thought a bunch of new businesses were opening locally and wanted to support them for their longevity, it's only reading this that I realise they're all just brands. It's incredibly deceptive and they absolutely shouldn't be legally allowed to get away with it.