The thing you need to weigh is the inconvenience of them putting in the effort to become tech savvy. That’s a big inconvenience. So, the inconvenience of dealing with ads and whatnot looks much smaller from their perspective.

Yeah, I can follow the train of thought. They don't know that like an hour of reading now will save them decades of pain, I guess.

Like, there's degrees. Learning how to compile Firefox from source with custom changes is way more work than "search: how do I get rid of ads? Search: best adblocker. Click install on ublock."

Which brings me back to what I was trying to say earlier. People imagine dealing with these problems is way harder than it actually is, so they don't even look.

Something like this is coming up at work. They're like "oh it's going to be like weeks of work to get a linter for our code" and I'm like "it's fifteen minutes please just let me help you".