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What happened to internet culture? (lemmy.world)

submitted 1 day ago by Nebraska_Huskers@lemmy.world to c/asklemmy@lemmy.ml

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I was going down memory lane, I graduated in 96. But Internet culture of the mid 2000s to mid 2015. Seemed like there was always some stand out video or event ranging from chocolate rain video, nyan cat, amazing horse, I like turtles, why does the Internet seem so stale lately? I just realized a lot of this fun stuff stopped around 2014 or became less prevalent the closer we get to events that started dividing us, like gamergate, Trump canidancy in 2015. God this last decade has just sucked and it just keeps getting worse. How did we go to so much hope and promise to where we are now? Even reddit sucks now

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[–] KelvarCherry@lemmy.blahaj.zone 15 points 1 day ago* (last edited 1 day ago)

This here is certainly it. All the main popular content is from people pandering to algorithms. The old silly stuff was made from genuine whimsy, because making money from being an "influencer" or "content creator" wasn't even a thought.

Now, social media has the undertone of trying to get rich to sell some product or get a sponsor. It's not everyone, but even those who aren't looking for money or fame end up mimicking the same algorithm-seeking behaviors, just because that's what the internet is filled with.

The mid-2010s was where "reaction content" and "cringe compilations" and drama bait started gaining traction. People were being rewarded for disrespecting/harassing creatives, who subsequently began withdrawing from these increasingly-toxic spaces. This was beginning to wane in the early 2020s IIRC, but now has come back with the "dramaslop" plastered all over YouTube.