this post was submitted on 12 Jan 2026
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Does the splash screen not still explicitly explain that it doesn't make you invisible, it just means your browsing history is clear??
That disclaimer was actually a result of the lawsuit. It didn’t always say that. Google was sued for intentionally misleading users, by tacitly encouraging their misheld beliefs that it made them invisible. Basically, Google wanted to track users. And Google knew that some users trusted incognito mode way too much. And instead of correcting that, they actively misled users into believing that incognito mode was more secure. Because if users believed they were invisible, Google could continue to track them when they thought they weren’t being watched.
They got sued for those misleading statements, and lost. And now the splash screen specifically says that Incognito Mode doesn’t make you invisible.