this post was submitted on 31 Dec 2025
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I mean, the phrase wasn't good either, hence why you also ended up thinking that.
Black Lives Also Matter would have been much better, as it alludes that there is enough prejudice that society must be reminded, and the acronym is BLAM, which could be used as onomatopoeia invoking gun shots, which directly ties to the causes original protests against the police. It also sounds more of a plea for help than it does an aggressive simple statement - which considering the movement aimed to be peaceful, is the kind of sound you'd want.
The truth is these kinds of things heavily rely on optics, and BLM was a very bad choice of slogan. People forget even the whole Rosa Parks thing was carefully orchestrated for a reason - you need good causes, good figures, and good slogans for rallying support.
BLM is so bad I wonder if the push to use it was some kind of counter psy-op to then push things like All Lives Matter to help discredit it, because I swear I heard the BLAM acronym being used as well in the beginning. I would imagine such authorities would have learned well how to discredit such movements ever since the days and success of the Civil Rights era.
Better, but still not optimal, since the whole thing about about police brutality, and that slogan says nothing about that. Even with the "also", in general it comes off as an accusation of racism toward whoever you say it to (especially since it was said mostly to other 'random' citizens, not cops).
If I walked up to a random person and said "hey, women's lives matter", I should expect to get one or more of these responses:
Because those are the implications that kind of phrase carries.
I like Black Lives Matter because on its face it is a "no duh" statement (for most...)
To me, it is pointing out the absurd disconnect between what (almost) everybody believes without question and the actual state of society and policing in particular. There's something stronger to "we matter" vs "we matter too", but I'm struggling to put it into words. For some reason, I feel like BLAM or something similar loses some impact.
But that's just in my head; as far as the success of a movement, you're probably right. Also, if it was BLAM from the start, maybe I wouldn't dislike it.
The reason why "we matter" is stronger than "we matter too" is because it doesn't reference the other and thus is a purely one-sided thing, which can totally be read as "we matter more".
I'm not sure though if that's a good thing, depending on what's the goal.
Any minority movement always has to keep in mind that it's the majority that decides. Suffragettes did not take voting rights by force. They got voting rights because they managed to find enough allies in the male population that they were given voting rights.
Black slaves didn't end slavery themselves. They managed to find enough allies that would be willing to fight and die in a civil war to give them their freedom.
And a group consisting of roughly 12% of a country's population will not take the country by force and change laws by themselves.
"Black lives matter" is an incredibly polarizing statement that causes opposition (as evidenced e.g. by "Blue lives matter", which totally has the implied "more" attached). It's comparatively easy to say "No, the life of a black suspect does not matter more than the life of a police officer", if you already lean in that direction. It's a good slogan if you want to polarize and divide.
"Black lives matter too" is a statement that's really hard to disagree with, because of course black lives matter too, unless you are a hard-core white supremacist.
So if the goal is to get the majority on your side and actually cause change, I think "Black lives matter too" would have been the better slogan.
Truth. Also, here is no such thing as "blue lives" because a cop can quit their job, a black person cannot quit being black.
Agree.
But "Black Lives Matter Too" abbreviates to BLMT which kinda sound like a sandwich 😅
BLAM conveys the same meaning but the acronym does double duty.
"Black lives also matter" works just as well, that's right, no contest there.
And you are right, BLAM sounds way better than both BLM and BLMT.