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I Will Be Appearing Less in Future Videos to Focus on My Personal Life [Veritasium]
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this post was submitted on 24 Dec 2025
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Is it a majority stake? In the video, he makes it sound like they're co-owners... which says nothing, and the "our brands" wording is also common as a hyperbole.
If they earn money from pushing quality content, adding similar channels, adding Patreon financing, backer-only specials, merchandising, placing content on other platforms... "the other shoe" could be simply making a profit.
Whether Electrify will eventually sell out in turn, is a separate question.
It's a majority, unless I'm misreading this.