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I'm sure McDs and Coke could push out terrible AI ads for the next decade and it wouldn't dampen their sales long term. An initial slump until everyone got over it, maybe. They're global brands that have gotten too damn big to fail.
Honestly not so sure. Cooking at home is cheaper and more accessible than ever with all the recipes available free of charge. Not to mention the global economic slump with aging and (hopefully) declining populations, less people are in a hurry to get to work.
McDonalds was able to get to where it was by offering fast and cheap food because it was more efficient, but that might not last forever. It's only 1 profit minmaxing douchebag away from ruining its reputation with one bad price raise, and trust is easier to gain the first time.
Their reputation is already in the shitter for helping the Trump campaign team get him reelected.
One is left wondering why they even advertise.
For coke I imagine it’s the desire to remain continuously culturally relevant so it remains - the - fizzy sugar water in everyone’s minds. (How effective that actually is I have no idea and I suspect, neither do they).
McDs meanwhile has lost revenue (in part attributed to their price hikes amongst other factors ) and is probably hoping to drive up sales.