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They did get a boost. No one's gonna boycott McDonald's for this, but the publicity and brand awareness they got from it is HUGE.
And this might actually boost AI too. Some people DID like the ad, so AI ad companies might just double down on making AI ads better, invest more money into r&d etc. Because if huge companies like McDonald's and coke are buying AI ads, there's definitely a market there.
I pretty sure McDonald's made the commercial purely for the "we used AI" stock market bump. It will have no effect on their sales and they know it and here's why:
There's hardly any actual food in the commercial. (Probably because the AI refused to make anything that wasn't disgusting and nauseating. It's called "AI slop" for a good reason.). The tried and true method of fast food ads is close ups of slow motion food porn.
Plus no one can afford to eat fast food anymore. The one nearest to me has like two people working in it and is a ghost town. 5 years ago it was fully staffed, 24/7 operating hours and you had to wait in line no matter what time it was. It was always crowded.
I think this represents a shift away from advertising to customers towards advertising to the stock market. Theoretically they could stop selling food and just use their IP as a speculation asset. The stock market is broken and you even don't need to make a profit to keep your share price high. A literal infinite money glitch. Who knows what will happen when that comes crashing down but they don't seem too worried about it. I'm worried though.