this post was submitted on 01 Dec 2025
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Because the steps for Xitter were :
Even one extra step that adds friction can lead to you just not doing the thing.
Mega-corpos spend billions to reduce the number of steps to your wallet, because they make it back tenfold.
Especially when that extra step is something that doesn't make sense in their mental model of what a service is or how it works. Like, I want an account. I go to site. Sign up, right? Nope, you have to select where to sign up. What? It's a huge hurdle.