this post was submitted on 30 Nov 2025
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It seems like they were on the path to a really great product, but failed due to choosing a poor quality supplier.
Pricing wasn't the issue, the power bank's lightness compared to its power capacity was the big attraction. The crappy version may be crappy, but it also demonstrates proof-of-concept that Backpackers really want it, and would probably be willing to pay a higher price for a reliable, high-quality version. Haribo needs to find a better quality supplier, get the product made correctly, and charge a reasonable price for it.
I’ve just been looking into this and I’m not sure that’s the case.
It’s seems that this was light compared to others because of the poor design and execution. They cut corners to and used lighter materials which in turn leads to the things found under the CT scans making them more at risk of fire or breaking down over time. It doesn’t seem like they made a revolutionary battery more a cheap one.
Why are they so light? Do they way less than high rated 18650 cells would be for the rated capacity? If so they are probably inflating the rating. As is shockingly common for no name powerbanks. There are very minimal usb boards you can load 18650s into, or attach quad copter cells to, 3d print your own minimal case that suits your needs with the highest capacity and quality cells you can afford.
Why are Haribo even doing this don’t they make sweets (candy)?
Lots of companies have wide product lines. The hard part of building a successful corporation is establishing a well-known brand, and once that is accomplished, many companies decide to use that popularity to promote more products that can increase revenue and profits.
It makes the most sense if the new products are within the same market sector, but it doesn't have to. Samsung is a perfect example. In Korea, it is possible to work for a Samsung company, live in a Samsung apartment complex, drive a Samsung vehicle, use a Samsung phone, and probably a lot more other stuff.
Or get shot by an armed Samsung robot...
This is just vendor swag that someone realized could be a whole product line