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Valve confirms Steam Machine will be priced ‘like a PC with the same level of performance’
(www.videogameschronicle.com)
this post was submitted on 23 Nov 2025
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The discourse around this confuses the fuck out of me. Did people actually expect this to be <$500?
I think the problem is Valve lost control of the messaging, which led to bad expectations.
At least in the US, a computer hooked up to a TV to play games means it's a "console" and not a computer. Maybe we can blame Nintendo back in the 80s for going out of their way to avoid calling the NES a computer (despite it's name in Japan being Famicom, Family Computer), but the distinction exists today despite technologically no real difference. You know this, I know this, Valve knows this. So Valve wants to make a computer you hook up to your TV so they can get you to use ~~their money printing machine~~ Steam in the living room too.
If you read Valve's marketing material on the Steam Machine, they don't use the word "console" once. It's always either by name or the terms PC, computer, or system. They likely don't mention the word "console" because to date, video game consoles follow a different business model, one where the model subsidizes the shit out of the hardware and then make money on the back end with game sales/licensing.
Current "console" hardware starts in the <$500 price bracket, and with so much third party media marketing calling the Steam Machine a console, that got people's mind set on pricing expectations of that market.
This confuses me. You can hookup ANY computer to a living room TV to be a "console". How is this different?
My theory and point was that by thinking about that computer as a console, in the average consumer mindset it should be priced like a console. From a pure hardware product perspective there is no difference
Valve is thinking about it as a computer, and has stated they intend to price it like one and not like a traditional console