this post was submitted on 23 Nov 2025
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The argument and implied reason for scrapping the film is that they wouldn't. Look at "Shazam! Fury of the Gods" on a budget of ~$125 million the box office return was ~$135 million. Add in the theater split, any level of marketing, etc and the film lost money. For a streaming release you need to ensure you'll retain, ideally gain new subscribers.
The number crunchers ran the numbers and said it wasn't worth it. Although the funny thing is, with all the news about it, they could probably release it now and it would do fine.
That said I don't agree with what happened, it just seems ridiculous.
They already have the enormous cost of production sunk though. I understand not paying for marketing, but projected profit goes from "negative" to "massively negative" if they don't at least license it out to streaming.
It's probably something tax related, but still.
It's literally all tax-related. Every single thing, not just Hollywood and movies.
If something doesn't make sense to us, it probably makes sense to the people who actually do the math on a regular basis.
Yeah.
An anecdote: AT&T was having a fire sale on the base iPhone 16 Plus, like so cheap that it must have been a loss. It didn’t make any sense to me, but an employee speculated that, since it was their worst selling model of the lineup, they were clearing the inventory and writing it off as a loss to compensate for some other transactions.