this post was submitted on 17 Nov 2025
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Brainfart. Obviously I meant Borderlands. Or Mario. Or some shit. I don't know what I was thinking tbh but the point stands that Ubi don't make new games. They remix the same shit they've been making since Assassin's Creed 2007, which was genuinely groundbreaking and impressive at the time, but also the game that has killed the company because they restructured the entire company around milking the fuck out of it and nothing within the company around actually making new games. Of course the talented people that were creative and could make new games would have moved on if asked to make the same thing 30 times.
They aren't a company geared towards making new games. They're a company that restructured to milk a highly successful formula at the expense of keeping any talent that wanted to do something creative. At least with Mario and all this other shit nobody will deny that Nintendo are consistently doing new things with him, even if it sticks to the "platformer" idea as a whole. Nintendo use the same art assets and characters over and over, but they make new games. Ubi use the same game over and over but change the art assets and characters.