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To me it definitely has gotten much worse, though everyone’s internet experience is radically different. 20 years is too far back, definitely not. But 5 or 10 years? Absolutely.
I don’t have accounts on and completely ignore all social media other than this, and have all my ads blocked everywhere. I don’t use streaming services, so no exposure to ads there either. That all makes my web experience (and I’m sure most other Lemmy folks) arguably way cleaner and content-focused than the vast majority of people who just use the mainstream internet as it is.
And yet it’s pretty difficult to find out basic things, and I think that’s a very recent development. It has always been nontrivial to figure out what’s true and what’s not and sometimes you had to dig a bit. SEO did a great job of poisoning things before LLMs. But now? I feel like 99% of what I find is unconvincing and just bad, and the sheer volume of rehashed bullshit makes it super hard to find something useful, let alone something real and truthful.