But to the people behind the Buy Nothing Project, the umbrella group that sparked it all, Cahill and others are copycats who stole their idea, their trademark, and, ironically, their chance to reel in revenue from the giveaways through the official Buy Nothing app.

Are there no rules for how complex and NOT PART OF THE LANGUAGE trademarks have to be?

I'm going to trademark all 26 letters and become a jillionaire