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Why is "Dubai chocolate" such a thing? (hexbear.net)

submitted 3 days ago by trabpukcip@hexbear.net to c/food@hexbear.net

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If you've looked around and checked some menus, you'd see that "Dubai chocolate" is all the rage. I saw Lindt selling it while leaving the grocery store, the bougie donut shop has a seasonal Dubai chocolate donut, and a cart opened up selling it locally too.

How has pistachio + chocolate been able to inspire such a marketing blitz? Why do 3 real estate conglomerates in a trench coat pretending to be a country need to invent a new dessert? Lastly, since Dubai is close to Iran, where I assume they source their pistachios, shouldn't all this pistachio stuff be red?

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[–] Gosplan14_the_Third@hexbear.net 10 points 3 days ago* (last edited 3 days ago) (1 children)

There's also the factor that Dubai is associated with Luxury, and luxury goods have been popular the last few years. Probably the most since the 1980s.

Eating 10 €/bar Dubai chocolate is a more affordable Andrew Tate style statement "I'm better than you poors"

[–] Erika3sis@hexbear.net 7 points 3 days ago

I vaguely remember getting into an argument with someone a long time ago when he tried to make an analogy about something that basically took it for granted that everybody would prefer a luxury sports car if they could get their hands on one; I said that my own dream car was actually a secondhand VW Golf Mk2 and he pretty much lost his mind about it, because he couldn't fathom that somebody would prefer the exact opposite of a luxury good. Point is that I sometimes forget that Andrew Tate is how a lot of people think.