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The single biggest hurdle we have is how much the media loves Donald Trump. You could have the perfect narrative that convinces 100% of viewers to switch sides and it still wouldn't matter if 3x as many people heard his lies. You'd still lose. The right owns the media at this point and there's basically no way you're reaching half of the goobers Trump is. I'd bet most Americans couldn't even name their reps.
Not suggesting you or anybody else does so, but.... If I were running a counter op, the first thing I'd do was bring down right wing media centers by targeting their transmitters. Splinter their national voice. Next you'd need to hit social media sites, but that's a different tactic where you'd essentially need a bot army to make them unusable by dumping massive amounts of AI slop nonsense (they're halfway there themselves TBH). You'd still have an uphill battle convincing the cult to switch, but at least you'd stand a chance.
It's true that the media focuses on trump. That's why the rhetoric directed at him by Newsom and Pritzker has worked to get plenty of media attention. The conflict of governors either mocking or talking tough to him and his reacting to them appeals to the media, which gives the opening for opponents to get their messaging out. Of course as you say, they'll spin it in trump's favor as best they can, but they'll report what is said.
As you say, right wing media has been a major factor getting us here, but that now includes all the corporate-owned major broadcasters, especially CBS and CNN but the others as well, not just Fox, Newsmax etc. All the major network and social media is already aligned with the regime. So it's a bit late for that.