Slop.

generally speaking the closest thing a typical burgerlander experiences to engaging with public art is receiving advertising. they are isolated and miserable, and the only evocative experiences they have are ads, where much time and energy is expended to try and connect with them and make them feel something. like hungry for burger or sexually charged desire for an SUV.

when they see an ad that isn't trying to connect them, all they know is that they have been left out, they are alone and they've lost something they don't know how to replace.

the one true God is no longer reaching down from heaven to touch their heart and divinely inspire them specifically to order curly fries. because God doesn't speak to them anymore.

it is truly a pathetic phenomenon of the most wretched and unloved losers in history.

The core of the neoliberal turn and the conservative embrace of free market absolutism was the idea that letting the market dictate things meant white people living traditional lifestyles dictating things. Back in the 70’s, 80’s, and 90’s, those were the people with disposable income. So letting Mr. Market decide instead of pesky things like democracy or need meant a whites-oriented political economy without explicitly being whites-oriented.

However, that’s not so much the case anymore. Not that white people are not economically advantaged, just that it’s now a combination of enough non-whites with disposable income plus the whites with disposable income are more likely to be urban professional whites with at least a surface-level desire to look multicultural (and it don’t get much more surface-level than fast food commercials). So the advertising industry went from “putting a mixed race or gay couple in an ad would be the death of the product” to “a mixed race or gay couple in an ad will bring in those sweet, sweet Brooklyn dad dollars.”

This presented an existential crisis for “traditional” whites. The market was no longer catering to them, but they were too deep into the neoliberal game to truly turn on the market. This the sort of advertising minutiae we regard as background noise becomes a “canary in the coal mine” for their sense of identity.

Crackers are the most loyal lapdogs of the ruling class because they see themselves as porky’s fellow porks.

So if their ego isn’t properly pandered to 100% of the time, they feel betrayed. Of course, this doesn’t lead them to proletariat consciousness that they were simply used by porky, but they double down in their loyalty while still hating them.

It’s a lib book, but it’s very poignant and part of many socialist pipelines called What’s The Matter With Kansas? it explains everything and this phenomenon has been observed since the 2000s. Except now there’s hundreds of Rush Limbaughs and Fox News to tell the masses everything they want to hear and give them easy false answers to everything.

Capitalism wants to sell products to everyone. Capitalism requires exploitation to function. Racism is required to justify exploitation. Capitalists, consumers, and producers absorb racism and take it at face value. Consumers want racism reinforced through consumption. Capitalists cater to them in order to sell products. Consumers are wholly unfulfilled as the things that would satisfy them have been stripped away in order to bolster consumption. Therefore it's very important that their consumption cater to every part of their being, which includes the racism.