this post was submitted on 05 Jul 2025
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My theory is that Reddit is being run incompetently, without good strategy. The problem is it’s too big to fail so whatever it does seems mysterious only
I'm pretty sure they're just going after advertising on the front and data sales/AI on the back end. It's inherently difficult to monetize an old-school internet forum, especially one like Reddit where the incumbent user base is vehemently opposed to adverts and in strong favor of privacy. I don't think they're too big to fail (cough Digg), they're just popular and people dislike change. But I do think they're barking up the wrong tree with their userbase.
The current account I have dates to 2015 before they required email, and they'll get a throwaway before I give them one of my real ones. But even then, whatever, I've really only gone back there maybe once a week for the past few years.
That is pretty much what I believe is going on, but today I got a bit suspicious, especially around the karma concept and them leading users to certain subs. That seems more intentional.
Yea, they might be incompetent while still fully implementing bad ideas