this post was submitted on 29 Jun 2025
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Microblog Memes
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Theres a guy I know who focuses on always getting high numbers. He's one of those startup weirdos.
Bragged that he got 100 likes with his new shirt.
Bragged that his photo of his smoothy got major engagement and was trending.
It seems exhausting to constantly perform like that.
I think about that quite a lot when I'm watching some of my favourite channels on YouTube. Just how much they have to keep on having ideas, and how much time and effort goes in to that 15 minute video you've just watched.
I don't have the energy for that.
My wife handles my social media for my company and does exactly what you say. 2 days on a simple clip just to get a few engagements. I appreciate her efforts from the bottom of my heart, but I hardly think it's worth it. I'd rather her use that time and energy to do something that makes her happy.
Depending on what you're doing, mind, the ends can justify the means. My radio show is two hours on air each week. But to get to those two hours...
Log all the suggestions from listeners: 1 hour Download the songs: 1 hour Decide which songs to play: 2 hours Programme the running order: 1/2 hour Writing posts and general admin: 1/2 hour Editing the recorded show: 1/4 hour (if I haven't fucked anything up) Uploading to Mixcloud (inc. tagging, etc): 1/4 hour
So that's 5 1/2 hours without once hitting play in Mixxx.
And that doesn't include the hour my wife puts in to making each week's running order into a playlist on Apple and Spotify, and the artwork she makes for each episode.
I love doing my show, but yeah, a hell of a lot of work goes into those two hours.