this post was submitted on 10 Jun 2025
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The Current System of Online Advertising has Been Ruled Illegal by The Belgian Court of Appeal. Advertising itself is Still Allowed, but not in a Way That Secretly Tracks Everyone’s Behavior. (www.bitsoffreedom.nl)
submitted 3 days ago* (last edited 3 days ago) by Pro@programming.dev to c/technology@lemmy.world
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From time to time, important news gets overshadowed by other headlines, even though it could have a profound impact on our (online) world. To most of us, few things are more bothersome than the dreaded cookie banners. On countless websites, you’re confronted with a pesky pop-up urging you to agree to something. You end up consenting without really knowing what it is. If you try to figure out what’s going on, you quickly get lost among the often hundreds of “partners” who want access to your personal data. Even if you do give your consent, it’s questionable whether you truly understand what you’re agreeing to.

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[–] a_wild_mimic_appears@lemmy.dbzer0.com 7 points 3 days ago

If the penalty is a fine, then for most it's just the cost of doing business. I agree that the 50% is probably a bit harsh, but executive boards and CEOs must start facing real consequences like jail time or painful fines that make it impossible to just ignore it - so it has to be based of a percentage of revenue at least in the double digits, not profits or a fixed amount.