this post was submitted on 10 Jun 2025
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The Current System of Online Advertising has Been Ruled Illegal by The Belgian Court of Appeal. Advertising itself is Still Allowed, but not in a Way That Secretly Tracks Everyone’s Behavior. (www.bitsoffreedom.nl)
submitted 4 days ago* (last edited 4 days ago) by Pro@programming.dev to c/technology@lemmy.world
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From time to time, important news gets overshadowed by other headlines, even though it could have a profound impact on our (online) world. To most of us, few things are more bothersome than the dreaded cookie banners. On countless websites, you’re confronted with a pesky pop-up urging you to agree to something. You end up consenting without really knowing what it is. If you try to figure out what’s going on, you quickly get lost among the often hundreds of “partners” who want access to your personal data. Even if you do give your consent, it’s questionable whether you truly understand what you’re agreeing to.

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[–] hddsx@lemmy.ca 5 points 3 days ago (3 children)

IIRC there were hospitals in the US that violated HIPAA by accident because they used the Meta Pixel to aggregate useful information on their website, but which was also sending more information than they knew to Meta. So, it does “just happen”.

Meta is doing it knowingly though so….

[–] ayyy@sh.itjust.works 5 points 3 days ago (1 children)

Only an absolute brain dead moron would think using a Meta tracking pixel wasn’t going to exfiltrate information to Meta. Thats the level of negligence with important data that should be punished. If people are scared to collect data, then the correct goal has been achieved.

[–] hddsx@lemmy.ca 2 points 3 days ago (1 children)

They didn't think that using Meta pixel would send absolutely no information to Meta. They were on board with that. They just didn't think it would send sensitive medical information to Meta.

While I do agree with you, sometimes you have to wonder, "Do these places have anyone in IT at all?"

[–] ayyy@sh.itjust.works 2 points 3 days ago

IT experts do nothing except reduce profit margins. You wouldn’t want a lower profit margin, would you?

[–] themurphy@lemmy.ml 2 points 3 days ago

If these laws came into place, you would ofc create a grace periode, resulting in løser punishments.

It will give corps a window to really check wtf they are doing, and take it seriously.

[–] Szyler@lemmy.world 2 points 3 days ago

And a few fines to popular websites and news reports about it and people will start to learn what the law is and don't implement meta haphazardly. "just happen" will quickly turn to "rarely happens" once it becomes enforced.