this post was submitted on 10 Jun 2025
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The Current System of Online Advertising has Been Ruled Illegal by The Belgian Court of Appeal. Advertising itself is Still Allowed, but not in a Way That Secretly Tracks Everyone’s Behavior. (www.bitsoffreedom.nl)
submitted 3 days ago* (last edited 3 days ago) by Pro@programming.dev to c/technology@lemmy.world
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From time to time, important news gets overshadowed by other headlines, even though it could have a profound impact on our (online) world. To most of us, few things are more bothersome than the dreaded cookie banners. On countless websites, you’re confronted with a pesky pop-up urging you to agree to something. You end up consenting without really knowing what it is. If you try to figure out what’s going on, you quickly get lost among the often hundreds of “partners” who want access to your personal data. Even if you do give your consent, it’s questionable whether you truly understand what you’re agreeing to.

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[–] underline960@sh.itjust.works 75 points 3 days ago (2 children)

This is a win for everyone in Europe, and possibly beyond. [Emphasis mine.] Companies may no longer secretly track your behavior based on “consent” given under pressure. Hopefully, this will not only put an end to these dubious practices, but also to those pesky cookie banners.

But we’re not there yet. Regulators have ruled the system illegal, and the court’s ruling has now confirmed it. Still, the companies making billions from this model won’t stop on their own. That’s why European regulators must now truly step up: enforce the law and make sure these companies actually comply.

Regulators try not to get compromised by lobbyists when billions of dollars are at stake.

I sincerely wish you good luck.

[–] axEl7fB5@lemmy.cafe 8 points 2 days ago* (last edited 2 days ago) (1 children)

Big corpos aren't going to comply and pay a small fine instead. https://proton.me/tech-fines-tracker

[–] refurbishedrefurbisher@lemmy.sdf.org 4 points 2 days ago

We need the corporate death penalty.

Or at least take 100% of their revenue (not profit) until they comply.

[–] Gonzako@lemmy.world 1 points 2 days ago

I'm sorry but my dream has always been becoming a corrupt politician