Are people getting paid to hype games

Are you kidding? This has been a growing issue since the 00s. Even back when Total Biscuit was still alive (rip), he was fighting it with tooth and nail. Microsoft and some other companies have AGGRESSIVELY attacked consumers and now, it's entirely broken in almost every industry.

Finding real reviews on things is INSANELY difficult to find, not only because influencers are all heavily biased and censored or even blacklisted when they aren't positive, but most normal people couldn't give a decent review if they tried. Hype is everywhere, and colors everything.

TB called it years ago: the trick is to find a journalist that you know what they like, dislike, and are honest and with integrity, able to be brutal and fair, but have ethics and a strong sense of responsibility to the future of gaming. This requires a uniquely difficult and rare combination of intelligence, novel ideas, and sound judgement, along with consistency. And production, a refreshing articulation, and some brevity doesn't hurt.

Find that source and support them, and help them grow. Get to know their tastes, and they should serve us all well.

But, until that person who can unite gamers appears again, and holds those important and knowledgeable discussions... Influencers will be just that: influencers - not journalists. And be unreliable shills.

Honestly I've thought about doing it more than once, but fear and risk of the wrath of sensitive gamers and corporate hr entities angry for me shitting on their games and decisions and suing me is a real thing. I could be a gaming journalist, one that gives my all and tries to serve the good of gamers and the future of society to the best of my ability. But I also seriously doubt anybody would want to listen to me.