this post was submitted on 18 May 2025
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If only it was an open standard...
It... is? It's an open standard that anyone can use and implement. The main provider is Google and there has been a huge push from them to get Apple to adopt, which they mostly have. It's not 'owned' by any company. It's predominantly serviced by Google, but is in fact an open standard. Google and others have their own format which is how they and their apps interpret and interact with each other, but it is an open standard. There are some backend and requirements for it which stops most from setting it up and implementing off the shelf and just going with Google, but you absolutely could use and make your own format with the standard.
Yep, main reason it's associated with Google because they bought a company (Jibe Mobile) making one of the main backend service offerings and offered cloud hosting of it, so providers just went with that rather than rolling out their own software.
Also with Apple ignoring it in favour of iMessage, Google was the only one supporting it on handsets. Google client + Google backend = people think it's Google's iMessage competitor.