There's a disconnect between the actors/writers and the producers. The producers just want money. They don't care otherwise, and aren't smart enough to realize how they're funding something that advocates against them. They do fuck with the script according to what they think focus groups will like. If someone brought them a Luigi script, the producers would tell them to stick in a lovable dog as a faithful companion to Luigi, and Brian Thompson's family would be shown eating DiGgiorno pizza for dinner because they got a product placement contract.

This is how stuff like DS9: Bar Association or Star Wars: Andor gets produced.