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It's not just you โ no one is posting on social media anymore
(www.businessinsider.com)
This is a most excellent place for technology news and articles.
Never heard of it either, it wouldn't surprise me if this is some kind of PR for it!
Same - but after diggin' a little i found that there's already a new app called beFake. With beReal you have to take a photo when prompted - it takes 2 photos - back and front - so people can see you and what you are looking at. Filters are now allowed.
I think the point of this app, is to show yourself as you are in the location you happen to be in that moment, unfiltered
If you don't take the pics when prompted, you loose points, credit or karma ( don't know what they call their virtual point system )
beFake ist the opposite, the logic is the same - yo get prompted to take the pics - but here you have an AI Image generator, to which you have to tell in what fake world you want to be portrayed in and you can ( or must ) filter yourself to the max lol
It kinda had a small viral moment in my social circles about half a year ago or so...