SOURCE - https://brightwanderer.tumblr.com/post/681806049845608448
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I think a lot about how we as a culture have turned “forever” into the only acceptable definition of success.
Like... if you open a coffee shop and run it for a while and it makes you happy but then stuff gets too expensive and stressful and you want to do something else so you close it, it’s a “failed” business. If you write a book or two, then decide that you don’t actually want to keep doing that, you're a “failed” writer. If you marry someone, and that marriage is good for a while, and then stops working and you get divorced, it’s a “failed” marriage.
The only acceptable “win condition” is “you keep doing that thing forever”. A friendship that lasts for a few years but then its time is done and you move on is considered less valuable or not a “real” friendship. A hobby that you do for a while and then are done with is a “phase” - or, alternatively, a “pity” that you don’t do that thing any more. A fandom is “dying” because people have had a lot of fun with it but are now moving on to other things.
| just think that something can be good, and also end, and that thing was still good. And it’s okay to be sad that it ended, too. But the idea that anything that ends is automatically less than this hypothetical eternal state of success... I don’t think that’s doing us any good at all.
Yeah, I think you're right here: it's all about intent. If someone starts a business, it does well, but then they end it because they want to do something else, is not a failure. If they wanted the business to keep going, but people weren't buying enough of their product to keep the doors open, that's a failure.
You could do the same with any of the examples. It's not a failure if the people are happy to stop or it lasted as long as could reasonably be expected, but if it ends before the people wanted it to, that's a failure. The rocket that lifts its payload to orbit, then shuts off and falls back to earth is a success. But no one says "Well, the rocket ran great halfway to the planned orbit, so even though it and the payload fell back to earth, it was successful."