Usually you're right, Commercials are only annoying. The Super Bowl USED to be the exception, where companies would go all out to make something entertaining enough to be memorable. That was where the good ideas, the creative productions, would be found. If you believe there is any reality in which a commercial can be entertaining to watch, the Super Bowl was where you would find it. I've been to Super Bowl watch parties in which the entire crowd would go quiet just to catch the commercials. They were absolutely an entertaining part of the experience, and if you didn't especially care about football they were easily the best part.

These days, though, not so much. These days it seems like the popular approach is just to find whatever celebrity will draw the most attention, and any form of creativity is secondary at best.

I despise commercials generally. But the Super Bowl is when marketers used to bring their A-game, with a very different feel from usual ads.

Now they just bring A-listers instead, put them on the screen and say, “Look who we hired! Now buy our product.”

Back when I was in high school (gosh, 2005 or so?) I had a teacher that said he only watched the Superbowl to see the commercials.

Me, being someone who tunes out, mutes, or otherwise does whatever possible to avoid being subject to ads, thought it was absurd. Sure, companies may go all-out if they think their ad will pay off, but there are so many things designed to entertain us that aren’t also trying to push us to buy something.

But saying that out loud seems to confuse people.

It's been like that for decades. At one time people would watch FOR the commercials. Commercial companies used to bring their A-game, and debut unique ads that you'd talk about for years.

This year felt mostly like just average commercials you could have seen during any commercial break.

In the 80s, Energizer had ads that you thought were ads for other products. Then they'd switch it up, and surprise! It's the energizer bunny.

In the 90s, they had the budweiser frogs, the taco bell dog, and the wassup guys.

Now though? Ugh. Nothing funny or memorable happened.