this post was submitted on 04 Feb 2025
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So how does reducing their range "add choice", exactly? This is the most balls-out corporate doublespeak I've heard in a while.
FWIW, I'm not deadset against this as a concept (because honestly, who needs fucking 50 different kinds of toothpaste or toilet paper), but there's no way in hell this is about customers. This is about exerting power over suppliers.
And it won't reduce their prices, either. They could just, you know, do that. They could always have done that. They just don't.
Came here to say the same. On one hand, the mass overproduction and waste is atrocious (an atrocity) and the false perception of choice and the choice paralysis is just a waste of our time on top of that, so if I still shopped there it would have been refreshing to see. On the other hand, let's not pretend Coles cares.