this post was submitted on 21 Jan 2025
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I’m still surprised self hosting mastodon instances isn’t more popular among press/media brands
All the benefits of posting on twitter with complete control of how your brand is presented.
It's not so easy from their point of view. Most news agencies, outside of the big mega corps, no longer have tech departments. All they have is an IT person to handle laptops and perhaps one webpage, and some community managers doing social networks. And those positions don't always have the transferable skills to host a server more complex than WordPress or square space. Remember those services have been commoditized by host companies to the point of being plug and play options on forms. The same hasn't happened for fediverse services yet. On boarding people with such skills takes time and even then the problems just began, as managing the data stream from the activity pub is a full time job.
There are mastodon hosting services out there. Just like there are matrix hosting services and much more.
My company has been looking to replace Skype with Matrix, and I got to say. The quality of service and feature completeness is just not there yet. Microsoft is shit, but the vendors for stuff like Matrix are still underwhelming.
Oh, and even if you find a good vendor, it's a new recurrent expense that used to be free. Melon's subscription notwithstanding.