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Public transport use soars in Montpellier a year after becoming free
(www.euronews.com)
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Good take. Agree completely.
In more general terms, in a market-based society we tend to equate cost with value. For people who buy expensive watches the high price tag is a bonus. Artists seek sponsorship in the form of a Patreon subscription with supposed "perks" that give the buyer an impression of getting better value.
The risk with "free stuff" will always be that it is perceived as having no value and treated accordingly.