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this post was submitted on 10 Aug 2023
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Toyotas and Hondas have pretty huge markups right now. A new Prius for example (in Texas at least) costs 39k (with taxes and everything) for the base trim.
I'm seeing advertisements for MSRP for both Prius and Civic, so ~$30k for 2023 model years for base trim. This is before taxes, just advertised price, so maybe $35k out the door after taxes, registration, fees, etc.
That said, I haven't requested a quote from any local dealers, so those advertised prices could be unrealistic. But advertised prices are down from last year.
I went in person last month to two dealerships in my area, and they both had over 5k markups.
They also stated ~30k on their website.
Lame. It's at least better than a year ago when everything was marked up >$10k.