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itch.io was taken down by Funko because of some automated brand protection service (bsky.app)

submitted 1 week ago* (last edited 1 week ago) by RedStrider@lemmy.world to c/games@lemmy.world

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https://bsky.app/profile/itch.io/post/3lcu6h465bs2n

(From the official itch account on Bluesky) I kid you not, @itch.io has been taken down by Funko of "Funko Pop" because they use some trash "AI Powered" Brand Protection Software called Brand Shield that created some bogus Phishing report to our registrar, iwantmyname, who ignored our response and just disabled the domain

(Continuation via Twitter) Also, for transparency, we did take the disputed page down as soon as we got the notice because it's not worth fighting stuff like that. Regardless, our registrar's automated system likely kicked to disable the domain since no one read our confirmation of removal

you can't make this up

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[-] themoonisacheese@sh.itjust.works 18 points 1 week ago

Legally, going to the registrar so fast isn't even the right course of action. You first have to contact the poster, then the platform, then the hosting provider, then the registrar. Of course in normal DMCA cases the first 2 are the same person so you don't really have to do that (and also who will care if it goes to court)