Honestly this sort of thing happening is extremely rare. In reality either the story/environment gets sacrificed to pander to some audience to make more money, or the game is from the ground up built to support that political message.

What also happens is devs deciding that they'd rather have diversity than trying to emulate some real historical setting in their unrealistic fantasy world, which for some reason gets people crying too, but has nothing to do with pushing a political message and rather just changing the expectation of white male default in western games (and probably pandering to the sensibilities of the majority of their audience to make more money).

It's not wrong that the complaints about "woke" are mostly precisely about this perceived lowering of quality for some agenda or pandering, it's just that that is rarely what's happening. Like this whole idea that some people like to push that if not every woman in your game is conventionally attractive, it's "woke" and you're "ignoring your actual audience". When usually these games have a ton of hot women (and men) anyway because they're fully aware many people like playing hot characters, they just have other options too.