Especially with the rise of "ghost postings" so quantity over quality is greater than ever these days
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Interesting. I'm a hiring manager, and I've seen many cover letters that actually hurt the candidate because they have typographical errors, poor grammar, or are addressed to a different organization entirely. Probably 85% of cover letters I see do no harm; most of the rest hurt the candidate. The way you're describing a cover letter sounds like it would be beneficial, but I don't see ones like that very often. I definitely would appreciate that you took the time to tailor it to us.
My advice for everyone is, if you're going to write a cover letter, proofread it just like the resume. If you're short on time, focus on the resume and skip the cover letter (if you can - they might be required for some applications). I definitely notice a sloppy cover letter, so not having a cover letter will hurt far, far less than a sloppy one.
I wouldn't toss someone's application just because their cover letter had a typographical error in it, especially if the candidate is otherwise well qualified. But, if I'm borderline on whether I want to interview someone, and the cover letter is sloppy, I'm probably going to pass. We're pretty detail-oriented, and a sloppy cover letter makes me worry about the details.
To me, I don't understand why someone would proofread their resume but not their cover letter.
Then again, I'd be someone that would put in the same degree of effort to the resume as the cover letter. Not everyone is like that.
Guess it just depends on if you find it worthwhile or not. If you can't seem to land jobs following interview after interview, it might be worthwhile to look into cover letters if only to help you orient yourself better to the job and company.
Yeah, I hear that...but you'd be surprised at how often I see perfectly-rendered resumes, and then multiple obvious issues in a cover letter.
The cover letter helps you get the interview - after I make the decision (offer or not), I pretty much forget about the cover letter.