These are the people who vote on vibes and emotions, it's important candidates and politics don't discount them because they're the main voter block.

They've been reacting to the perceived moralist shaming of WOKE since 2014, and the right have kept that perception around whilst mocking it, being unPC, and joking around to show they're "cool guys".

So when Kamala makes a face when Trump says something about eating cats, the left think he's an idiot whilst emotional voters think he's play a game, joking and she's being rude/shaming.

Or when he dresses like a garbage man, and the left calls them stupid for enjoying it, that pushes emotional voters towards voting for him, and away from voting for her/them.

Dems lost sight of the emotional game/narrative being played. So he played the fun guy, they played the shaming upright moralists who can't take jokes and want to be serious or angry all the time (often bejng baited into this role).

Made for an easy choice for emotional voters. It was not rational (hence the regret). But it's what got the Republicans into office.