this post was submitted on 12 Nov 2024
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[–] renzev@lemmy.world 2 points 10 months ago

It's the three strategies of pricing:

  • Price the item as XX.99 to make it feel cheaper than it is
  • Price the item as a whole/round number to make it feel premium
  • Price the item as a seemingly random number like XX.57 to get ahead of the shopper who are weary of the first two tactics