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submitted 9 months ago by arcane@lemmy.world to c/technology@lemmy.world
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[-] Nougat@kbin.social 131 points 9 months ago

People who choose not to watch ads are far more likely to not spend money based on ads. I know that when I see the same crappy ads over and over, yeah, I remember the name of the product, and I remind myself every time never to buy it. I'm more likely to buy from that seller if I don't see their ads.

[-] s38b35M5@lemmy.world 48 points 9 months ago

100% agree, but they charge for eyeballs, not clicks.

[-] Kolanaki@yiffit.net 37 points 9 months ago* (last edited 9 months ago)

That's because the average person is influenced by seeing the same shit over and over again, and it improves sales. Not every single person, just most of them.

[-] nicktron@kbin.social 13 points 9 months ago

Not most. Just enough to make it worth the money they spend.

[-] thedrivingcrooner@lemmy.world 2 points 9 months ago

"just enough to justify not paying their workers livable wages" FTFY

[-] aceshigh@lemmy.world 2 points 9 months ago

Depends on the age demographic and lifestyle. For example, I pretty much buy the same things for the last 20 years. I’m not going to change my shopping patterns because of an ad.

[-] redtea@lemmygrad.ml 1 points 9 months ago

Also, YouTube ads are about the most random things. I don't think I've ever seen an ad on YouTube for anything that I would actually buy. I'm not even nearly immune to ads, either. Show me a product that solves a problem for me and I'll strongly consider it. Consciously and I'm sure subconsciously.

Google knows what I do for a living, where I live, and what I spend money on. Google also knows that I use YouTube primarily to watch videos in other languages. It's not a secret to them. Yet they insist on trying to sell me products or services that have zero relevance to anything that I do. In English.

It makes me wonder if they're even trying to profit through ads. I know the answer – no, not really – the advertiser is the customer, not me. It must be too complicated for them to realise that they could charge more for ads the more sales they led to.

[-] AProfessional@lemmy.world 9 points 9 months ago

Clicks are the core part of how ads work… Cost-per-Click, Click-Through-Rate, etc.

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this post was submitted on 17 Aug 2023
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